MEETING DETAILS

The smaller a business is, the bigger it must look. Conversely, the bigger a business is, the smaller it must get. This paradox of growth serves as the foundation for this playful, informative presentation on how businesses can get bigger by acting smaller. Using examples of established and emerging brands, Moore guides his audiences through actionable methods for how small businesses can thrive in a crowded marketplace and how big businesses can continue growing when faced with upstart competition.

Intimately involved with Starbucks' epic growth from a single coffee shop to a global icon, Moore has helped transform the way businesses look at marketing and branding. His book, TRIBAL KNOWLEDGE, shares actionable insights into how a business can follow the Starbucks blueprint to building an endearing and enduring business. He continued his out-of-the-box marketing mastery as the director of national marketing for Whole Foods Market.

Today, Moore leads Brand Autopsy, a marketing firm which consults with businesses aspiring to become a beloved brand like Starbucks and Whole Foods, and he also serves as a consultant for Chicago's Word of Mouth Marketing Association. A believer that passion and sense of purpose fuel successful brand messages, John Moore brings an excitement and sense of innovation to audiences, creating new ideas and spurring on business and brand advancement.

UPCOMING EVENTS

September 16, 2010
FROM ENTREPRENEUR TO PROFESSIONAL MANAGER
Tom James, Chairman
Feather Sound Country Club
2201 Feather Sound Drive
Clearwater, FL 33762
727-573-5666
LUNCH; 11:30AM-1:30PM; THIRD Thursday

October 14, 2010
Innovation Drives Smarter Business
John L. Kennedy, Global VP of Corporate Marketing
Centre Club
123 S. Westshore Blvd.
7:00 AM - 9:00 AM