WHO WE ARE

For a copy of our By-Laws, click here.

If you are the CEO (or equivalent) of a "second stage" company in the Tampa Bay area of Florida, with a minimum of 25 employees and more than $3M in revenue, READ ON!

ACTION PLAN FOR 2008

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LEADERSHIP
Andrew Cohen, Chairman
Assisted by Mark Anderson, First Vice-Chair

I. GOAL: Working with the Board and Executive Director to lead the chapter with growth and vitality, managing expectations, resources and member satisfaction. Chair regular meetings and attend R-Nights, R-Groups, Roundtables and Socials faithfully. Objective: Increase the ROI to our members. Lead the year 2008 with the branding promise of “integration” focus.

Accountability:

• Establish baseline ROI factor from 2007 survey. Increase by 5 percent in 2008.
• Chair officiate at 9 regular meetings, five Board meetings and attend 3 other events.
• Chair review attendance of Board meetings. If not 75+ percent, encourage Board members.
• Review quarterly and work with each VC to see that their accountability goals are met.
• Establish baseline branding promise recognition for SOLUTIONS at beginning of year and re-survey and compare at end.  Work with past chair to define ED’s contract and extend independent contract

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FISCAL RESPONSIBILITY
John Woelfel, Sec./Treas.

I. GOAL: To oversee the fiscal affairs of the Council, adhering to Best Practices for an organization of our type while overseeing the appropriate use of our resources. Objective: To manage the resources of our sponsorships and membership dues in a responsible manner while adhering to acceptable reporting standards. Report status to Board every other month.

Accountability:

• Monitor organization’s spending and cash flow management, report to Board when not in order.
• Produce fiscal reports for Board’s review at a minimum of 4 Board Meetings.
• Produce fiscal report summary for verbal delivery at Annual Meeting.
• Provide accounting trail for audit reports (if desired) and see to required State filings.
• Ensure accounting information given for tax preparation and see that it is done on time.

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PHILANTHROPIC RESPONSIBILITY
Kevin Hourigan, Vice Chair
Assisted by Alan Bridges and Karen Manning
New GOAL: Philanthropic Project: Oscar Horton

GOAL: To provide scholarships and opportunities to support entrepreneurialism – coordination for UT and USF scholarships and programs to benefit students and members. Objectives: $3000 to UT and SPC and $5000 to USF, participation in SA, Business Plan Competitions and Intern Programs.

Accountability:

• Ensure that budgeted charitable amounts are given to three pre-selected recipients during year.
• Ensure that forms are available at regular meetings and by e-mail for internships.
• Ensure that we participate in classroom speaking and Business School relationships.
• Ensure that we are involved with judging Business Plan competitions when requested.

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PROGRAMS
Eric Bailey, Vice-Chair

I. GOAL: All 10 Council meetings/speakers offered this year will provide excellent programming/ education. Objective: To be rated “A” on content with evaluation cards each month in 2008.

Accountability:

• Survey each meeting and track ratings to achieve A on content evaluations.
• Review the 2006 survey and formulate a survey for 2007 for member input on Programs.
• To produce and gather member surveys at regular meetings. Increase overall satisfaction by 5%.
• To stay within the allotted budget for speakers and speaker expenses for the year.

II. GOAL: To enhance experiences by having a diversity of programs for “cutting edge” and “out of the box” experiences. Objective: To be rated “A” for speaker variety in 2008.

Accountability:

• Form a committee and brainstorm possibilities twice a year and determine topics of interest.
• Be mindful of having a diversity of presenters, as well as topics.
• Select at least one extremely progressive and provocative presentation a year.

III. GOAL: To impart on issues and trends in information, applicable to programs and speakers. Objective: To be rated at least “B” for hard content of educational information in 2008.

Accountability:

• To ensure that one or two programs a year deal with trends in business and/or the economy impacting most all members’ businesses.
• At least part of the program should suggest SOLUTIONS for those anticipated trends.

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RELATIONSHIPS
Nancy Howe, Vice Chair

I. GOAL: To strengthen the fiber of the organization by providing highly positive experiences for members to get together. Objective: Host 6 R-Nights, two socials and encourage 15+ R-Groups, staying within budget for all expenditures.

Accountability:

• Host 6 R-Nights.
• Oversee management’s execution of two socials.
• Encourage 15 R-Groups a year.
• Stay within prescribed budget given at beginning of year.

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MEMBERSHIP RETENTION
Peter Anderson, Vice-Chairs

I. GOAL: To continue providing value and an appreciation of that value for the year. Objective: To retain 85 percent of the membership of 2007 and have no more than 15% attrition by March 31, 2007, for reasons both financial and quality/consistency. To host exit interviews with 5 of the 15% who leave.

Accountability:

• Run tasteful but aggressive retention campaign yearly from early November to end of March.
• Retain 85 percent of the qualified membership; have no more than 15 percent attrition by end of March.
• Host exit interviews with at least 5 of the 15% who do not renew.

II. GOAL: To keep members involved. Objective: Track attendance and provide communication and outreach to non-active members quarterly. Help the members recruiting continue as “hosts” and mentors to encourage the new ones to become entrenched.

Accountability:

• Track attendance at all meetings and functions.
• Reach out to all non-actives quarterly.
• Help recruiting members stay connected to the new members.

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MEMBERSHIP RECRUITMENT
Karen Manning, Vice-Chair

I. GOAL: Add 25 net new members in 2008. Do so by: continuing the warm referral campaign, friendly greetings of “dot” prospects with our Ambassador Program, seating new members at special tables, etc. Objective: Replace the loss of up to 15% in attrition and also add 15 new companies that fit a community and industry-reflective profile.

Accountability:

• Add enough new members to offset attrition by end of March (approx. 20).
• Add 15 additional members by year-end to brace for following year attrition.
• Vice chair contact qualified visitor candidates after they attend a regular meeting.
• Recruit for a diversity of members – target and attract

II. GOAL: Enhance member awareness of qualifications of prospective members. Objective: Have only qualified prospects reach level of application so they are accepted, not rejected.

Accountability:

• Make 2 announcements a year from podium at regular meetings.

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BRANDING AND COMMUNICATION
Proposed: Jeff Darrey and Suzie Boland
and Oscar Horton – Special Project (Measurable Info Gathering)

I. GOAL: Create a community “Personality” for the CEO Council with the "Brand Promise" being "Relationships, Ideas and Solutions". Do so by forming stronger media relations with media, including brand promise in all communications and logo, and act as a resource for information regarding focused topics, our members’ accomplishments, challenges and anecdotal stories. Objective: To make the community more aware of our existence, our personality and the brand promise that we deliver to our members.

Accountability:

• Continue on-going invitations to 4 major media contacts for each meeting.
• Continue quarterly invitation/relationship with Business Journal backgrounder sessions.
• No infractions of improper use of logo and branding reinforcement in all written materials.
• Number of articles (50) added to MEMBERS IN THE NEWS given to Executive Director.

II. GOAL: Combine the Brand Promise in all communication - all meetings, all correspondence. Objective: reinforce goal of making insiders and outsiders aware of the brand promise, ensure that we continue to deliver on this promise for our members through the programs and through the high quality of our members.

Accountability:

• No infractions of use of the branding promise improperly.
• Compare previous 2007 surveys with a 2008 survey and increase awareness by 20 percent.

III. GOAL: Combine with UT, USF, SPC, FVF, etc. for co-branding forum(s) with featured speaker(s) or host top-name speaker(s) in conjunction with Programs. Objective: to co-host two to three events a year for media purposes, as well as education.

IV. GOAL: Assure that CEO Council members are entered into area awards programs. Objective: Reinforce leadership and image of CEOs in our business community. Enter 3+ names for SBOY, WinB, and TBBJs SBY awards. Parlay successes of CEO Council members to peers via website (and others as possible) with 50+ listings a year in “Members in the News.”

Accountability:

• Support finalists with attendance of at least 2 CEO Council representatives at these events.

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SPONSORSHIP
Penny Hulbert, Vice-Chair

I. GOAL: To provide monetary support for the CEO Council. Objective: To raise at least $55,000 in sponsor increments (11) of $5,000 each for 2009 for revenue (full-paying sponsors).

II. GOAL: To provide monetary support and some exposure for those who wish to take advantage of breakfast sponsorships. Objective: Raise $8-10,000 in increments of $1,000 each.

III. GOAL: To provide an adequate and deliverable set of sponsor benefits to be attractive to current and potential sponsors for the following year. Objective: Host a meeting in 2008 to revise the sponsor benefits package for 2009.

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ROUNDTABLES
Alan Bridges, Vice-Chair
Asst. by Facilitators: Dean Akers/Kevin Hourigan/Eric Bailey/Clayton Kreis

I. To increase value to the members by having an opportunity for involvement and problem-solving in a roundtable format. Objective: To host five roundtables of about 10 people a month, on the third Tuesdays at noon, and third Thursdays and third Fridays AMs.

II. To consider suggestions for a variety of methods for facilitated roundtables based on affinity, industry, at different locations, with tours, with bonded groups of 10 to 20, etc. Objective: To increase the opportunity for sharing/learning accessible to those attending. Ensure that we are involved with judging Business Plan competitions when requested.

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SUCCESSION PLANNING
Guy King
and a Committee of Past Chairs, Board, etc.

I. To ensure the success of the organization by planning and grooming future leadership for all positions. Objective: Have a strategic plan and vision for our long-term goals, with carefully planned succession of leadership which will entice people to want to join and retain membership in the organization, and be jazzed about its future. Ensure that we are involved with judging Business Plan competitions when requested.

UPCOMING EVENTS

July 10, 2008
"INVEST, IGNITE and INSPIRE"
Invest in your people. Ignite their performance.
Inspire their passion.
Centre Club
123 S. Westshore Blvd.
7:00 AM - 9:00 AM

September 11, 2008
"COMPANY PERFORMANCE AND PROFIT IMPROVEMENTS"
Centre Club
123 S. Westshore Blvd.
7:00 AM - 9:00 AM